Taliah Waajid

Who is Taliah Waajid?

For over 25 years Taliah Waajid has seviced and educated thousands of her clients and many consumers on the benefits of chemical-free hair care.  Taliah is a Natural Hair Care specialist, a licensed Master cosmetologist and the manufacturer of the first complete line of products for natural, chemical-free hair care.  Taliah Waajid is also the presenter of the largest consumer trade show that celebrates natural hair, health and beauty.  naturalhairshow.org   Taliah Waajid continues to live, breath and love healthy, natural hair.  Her journey began when her mother refused to give in when Taliah begged her for a “perm.”  She learned to manage and style her hair in creative ways that quickly attracted a following and styling requests from friends and neighbors.  At age 14, she started her hair care business, and quickly built a client base.  In 1988, Taliah opened her first natural hair salon in Harlem, NY and continued to build a reputation for healthy, creative, natural styles.

Taliah moved from New York City to Atlanta, GA in 1991, and opened a natural hair salon at a time when wearing natural hairstyles was not popular.  She grew her client base and fueled the natural movement through a combination of unique techniques, creative styles, and educating clients and stylists on the importance of healthy, natural hair.  She recalled a time when she offered business cards to some women who would immediately give them back, stating “Oh, I could never wear my hair like that.”  Rejection fueled her desire to continue to tenaciously educate, style, and provide options other than chemicals for daily hair care.

Other stylists heard of Taliah’s success and wanted to know the secret. Taliah began offering private classes to teach stylists her techniques for professional natural hair care services and braiding. Soon after, she started the Taliah Waajid Seminars, a three day intensive training on natural hair, braiding and textured weaving techniques. Taliah Waajid's specialized techniques along with her years of experience put her in the forefront of natural hair care and braiding services. 

Because there were no products in the market place that catered to the specific needs of chemical-free hair, Taliah created Black Earth Products ™ in 1996.  As demand for her products grew, she introduced a line for children – Kinky, Wavy, Natural™ as well as Curls, Waves and Naturals™. Her products are sold in national retail stores and local beauty supply stores. 

In 1994, Taliah started the World Natural Hair, Health & Beauty Show™, which grew from 25 exhibitors and 150 attendees to over 200 exhibitors and 40,000 attendees from around the world.  The expo made its New York City debut on July 19th-20th, 2014, Taliah’s hometown and beginnings. “This expo supports the growing trend that, ‘Natural is the New NORMAL in Black Hair Care.’ I am excited to be in New York City.  I want to return back home to impact and empower women as they bring to light their natural essence.” 

As demand for her products grows each year, Taliah will continue to expand her empire. An essential oils line will make its debut in this year. 


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